Comparison of Ptv and Geo - 1457 Words

Comparison of PTV amp; Geo Positioning PTV PTV news aims to be service focused (Lovelock, 2005) in its strategy. Its news channel offers a narrow range of services/programs such as news bulletins, talk shows, documentaries and live events update etc. The market to which the services are offered are broad and diverse, however mostly the adults and people from an older age bracket make PTV a preference. * Segmentation and Target Market In a highly competitive industry like that of the television industry there is a great risk that customers will perceive little difference between the brands and make their decisions randomly. For this reason the TV channels need to position themselves rightly in order to avoid losing their market share.†¦show more content†¦Sessions of senates and National Assembly | Political enthusiasts, middle class segment. | Open Forum | Federal Ministers etc are invited to answer to the public. | Males, Sport lovers, Players, Students, Youngsters | Sports | Live international cricket matches, hockey, table tennis and regional sports which are not covered by any other channels | Political Enthusiasts, Adults Males and females, mostly males. | International Events amp; conferences | Arrangements with Reuters TV, London to satellite news items to PTV Islamabad, covers visits of delegates etc | GEO Within a short span of time, Geo has managed to establish itself as a household name. It has been successful in launching itself as a powerful brand in people’s minds. More importantly it has been received as a brand which represents the true voice of the nation. It reflects independence and freedom of speech which greatly appeals to the mass audience. The audience for Geo is hence a common man of any age bracket. The targeting is wisely done in order to attract people from all age segments without any discrimination of class, gender or creed. Geo strongly believes in brand association and hence has devised the logo ‘JEEM’ as a common integrator in all its channels. This creates a sense of belonging to the brand. Geo brand name is used as a prefix in a lot of programs which attracts the audience and helps develop brand association. The target market for Geo is not just

Cinderella - 1414 Words

CHINA China is the world’s most populated country with the population of 1.3 billion people. Since there were so many people in China they had to think about a way to control population so this is where the one-child policy was made. It officially restricts married, urban couples to having only one child, while allowing exemptions for several cases, including twins. This policy was introduced in 1978 and initially applied to first-born children from 1979. a spooky, nocturnal Halloween favourite, the Chinese consider bats as symbol of good luck and can often be found in pottery, designs and other arts and crafts, creating good luck for those who decorate with bats. Another differing perception between East and West to go along in this†¦show more content†¦Although mainly consumed at breakfast, these small restaurants keep them hot on steamers, and ready to eat all day. As a dish prepared at home, each family has its own preferred method of making them, using favourite fillings, with types and methods of preparation varying widely from region to region. PEKING DUCK Peking duck is a famous duck dish from Beijing that has been prepared since the imperial era. The meat is prized for its thin, crisp skin, with authentic versions of the dish serving mostly the skin and little meat, sliced in front of the diners by the cook. Ducks bred specially for the dish are slaughtered after 65 days and seasoned before being roasted in a closed or hung oven. The meat is eaten with scallion, cucumber and sweet bean sauce with pancakes rolled around the fillings. Sometimes pickled radish is also inside, and other sauces (like hoisin sauce) can be used. The cooked Peking Duck is traditionally carved in front of the diners and served in three stages. First, the skin is served dipped in sugar and garlic sauce. The meat is then served with steamed pancakes spring onions and sweet bean sauce. Several vegetable dishes are provided to accompany the meat, typically cucumber sticks. The diners spread sauce, and optionally sugar, over the pancake. The pancake is wrapped around the meat with the vegetables and eaten by hand. The remaining fat, meat and bones may be made into a broth, served as is, or the meat chopped up and stir fried with sweetShow MoreRelatedCinderella Analysis1017 Words   |  5 PagesFor centuries, the fairy tale Cinderella, that everyone has come to know and love has been told in many different countries and in a variety of ways. Although each story is different, they all have similar meaning and each one demonstrates how universal the Cinderella story is, as well as how unique each version is to the particular culture out which it grew (Tam and Cam, 2012 Pg 194). Little girls all over the world are told some type of Cinderella story and they grow up dreaming that one dayRead MoreEssay on cinderella1579 Words   |  7 Pages Cinderella: Once Upon A Time The story of Cinderella has appealed to a number of audiences since its earliest dated version in A.D. 850. Even with the extensive selection of fairy tales in existence, quot;Cinderellaquot; is undoubtedly the best known in the world, with over 700 versions of this story available. However, this popularity is not limited strictly to literature, for the Cinderella theme is also seen in many movie productions. Two movies, Walt Disneys Cinderella and Andy TennantsRead MoreAnalysis of Cinderella549 Words   |  2 PagesAnalysis of Cinderella â€Å"A dream is a wish your heart makes..† As fairy tales go, Cinderella is one of the most popular stories told worldwide. There are thousands of different versions of Cinderella around the globe. As titles and characters may vary in different countries and eras, the storylines, themes, and motifs are always similar. Not only is Cinderella a marvelous tale, but it also has a great impact on today’s society. In the most common version of the tale, a kind but persecuted heroineRead MoreCinderella Stories1524 Words   |  7 PagesCinderella Stories Lesson Plan Sherryl Green Grand Canyon University: RDG:585 October 8, 2012 Lesson Plan Cinderella Stories ABSTRACT In this study of Cinderella Stories, second grade students will use charts and diagrams to discover the similarities and differences among stories. Students will develop writing skills using descriptive language and details. They will strengthen their comprehension skills through the use of magical Cinderella tales from different lands and apply map skillsRead MoreCinderella Essay847 Words   |  4 Pages Cinderella I think most everyone knows the story of Cinderella, made famous by Walt Disney after making its big debut on screen in 1950; the movie was so popular that it was again released five times within a thirty-seven year span. In 1970, Anne Sexton wrote her own version of Cinderella. In this work of art, she speaks of how a `Cinderella lives in every day life, whether it is the plumber who wins the lottery, or the milkman turned real estate agent. She then proceeds to tell her versionRead MoreCinderella, And What s Wrong With Cinderella1536 Words   |  7 Pagesgirls in many ways. Perhaps; the story of (Cinderella) has had such an impact in ways, which, which a young girl gains a stereotypical idea of these fantasies. The desire for a life lived â€Å"happilyy ever after† that is repetitively pounded into recent generations of young girls via corporations such as Disney has created a scripted lifestyle, or personality traits for young girls. Following the analysis of Ever After, Cinderella, and What’s wrong with Cinderella by Peggy Orenstein we can: conclude thatRead MoreEvolution of Cinderella1844 Words   |  8 PagesThe Evolution of Cinderella through time Fairy tales evolve over time as they are told from generation to generation, regardless if they are passed on by word of mouth or through print. Some have great variations; some are the same except a few mini details. No matter what the differences, they all have the moral in common at the heart of the story. With Cinderella, one learns that despite being unappreciated and doomed to serving others, as long as you are kind natured and a truly goodRead MoreEssay about Comparing Perraults Cinderella with Disneys Cinderella 993 Words   |  4 PagesWalt Disney’s Cinderella is adapted from the original fairy tale written in 1697 by Charles Perrault. There are some key differences between Walt Disney’s Cinderella and Charles Perrault’s Cinderella. In Charles Perrault’s tale, Cinderella’s father is not dead, but the father is controlled by the stepmother. Cinderella’s younger stepsister is much more polite than the older stepsister, who cal ls Cinderella Cinderwench. The king in Perrault’s tale hosts a two day Ball, which Cinderella attends withRead MoreCinderella, By Charles Perrault948 Words   |  4 PagesIn Charles Perrault’s â€Å"Cinderella,† there are many different ways he conveys goodness being a magical thing in people’s hearts. When reading it, it is easy to point out how he thinks kindness is the most important thing it one’s life. In Maria Tatar’s â€Å"An Introduction to Fairy Tales,† she talks about fairy tales being an escape to children. She states that there is a world of imagination in fairy tales that takes reality and makes it exciting and adventurous. She also mentions that fairy tales helpRead MoreIllustrations In Cinderella Essay1741 Words   |  7 PagesI can recount details and use illustrations in Cinderella to better understand the fairytale. (RL.2.2) (RL.2.7) (SL.2.2) I can use details from the text to describe the main characters of the story. (RL.2.3) Rereading for Comprehension Purpose for Reading: Students will recount details from the text and identify characteristics of the main characters of the story. ââ€"  As students answer text dependent questions begin crafting a Story Map Anchor Chart for their reference. This map will

The Masque of the Red Death Analysis free essay sample

The Masque of the Red Death Analysis Mankind has this natural fear of death and many attempts to escape from it. However the fact remains that although humanity can try to prolong life as much as they can, death will soon come. Everything has its time and everything dies. In The Masque of the Red Death Edgar Allen Poe conveys the allegorical idea of the inevitability of death and humanity fear of it through the use of symbolism. Poe portrays the idea of deaths inevitability through the symbolism of Prince Prospero, the Red Death, and the conflict between them. In the story, Poe ppropriately names the prince Prospero which means prosperous. The prince demonstrates this prosperous symbolism through good health of his robust figure (Poe 12) and the luxurious suite in which he entertains his followers (2). This establishes Prince Prospero as a symbol of prosperity. However Poe also portrays the prince as a symbol of humanitys cowardliness of death. While the Red Death claims the lives of his subjects, Prince Prospero tries to escape from him by isolating himself and his followers in an abbey. Not only does he try to avoid the inevitable, he aintains the illusion of prosperity by lavishing himself and his followers with entertainment such as fools, dancers, and music (2). In the case of the Red Death, he is the personification of the disease running rampant in the kingdom thus making him a symbol of the death that Prince Prospero and the masqueraders try to escape from. The struggle between Prince Prospero and the Red Death becomes an allegory during the princes confrontation of the Red Death (14). Keeping in mind of the symbolism of the two characters, the message is that death cannot be conquered. Everything must come to an end so death will always win. This reigns true when Prince Prospero dies at the hand of the Red Death (14). The struggle between the Red Death and Prince Prospero serves as a symbol of the inevitability of death and humanitys fear of it. The colors of the room serve to symbolize the course of life and its end. When Prince Prospero confronts the Red Death he Journeys through seven apartments. The direction that the prince travels in goes from east to west which is the direction of how the sun rises and falls (4). Prince Prospero also enters the apartments in this order: blue, purple, green, orange, white, violet, and black (13). Each color has its own universal meaning and suggests a stage in the circle of life. The first room in which Prince Prospero enters is blue. Blue is often associated with health and stability so this could suggest the birth of life while the purple apartment indicates the beginnings of life (Parker). Keeping in mind that the color red represents intensity, purple suggests the stability that comes after birth and the arrival of the intensity of life (Parker). The next room, the green apartment, suggests youth. Green is associated with the season spring where everything in nature begins to bloom (Parker). With the orange room, its color symbolizes summer and autumn (Parker). The vibrancy of the while simultaneously emulating the change in the leaves colors during autumn. So overall the orange room represents the energy and gradual loss of that energy found in adulthood. Following to the seasonal pattern Poe makes, the white room most likely represents the winter season where everything begins slows down and age. It could also symbolize the white hair that the elderly has. The violet room, a shade darker than purple, suggests sense of gloom and sadness. This serves as a sign of the remonition of death at this point in life (Parker). The final room which is the black apartment obviously symbolizes the end of life death. Black is often associated with feelings of grief and even worn at funerals to express those emotions (Parker). So when Prince Prospero Journeys through all these apartments to confront the Red Death, he figuratively walks through all the stages in life and arrives to the black room where the Red Death kills him. Because of the symbolic meaning of the apartments, Prince Prospero portrays all peoples course through life and its inevitable end with death. Although Prince Prospero and the masqueraders believe they are away from the clutches of the Red Death, the ebony clock serves as a looming reminder of death that will surely come to claim them. As previously stated, the black apartment in which the clock is in represents death (Poe 5). Because of its symbolic meaning the guests avoid entering the room and instead focus on the pleasantries around them. As followers of Prince Prospero, they too have no desire to die and prefer to bask in the prosperity of life. there came from the brazen lungs of the clock a sound hich was clear and loud and deep and exceedingly musical at each lapse of an hour, the musicians of the orchestra were constrained to pause, momentarily, in their performance he waltzers ceased their evolutions; and there was a brief disconcert of the whole gay company (5) However, the clock makes it impossible for the guests to ignore the black apartment as its chiming draws their attention back to it. The momentary cease with the masquerade creates a discomforting and fearful atmosphere. At this moment the people become aware of the ominous black room or in other words of their impending deaths. So with that b eing said the clocks presence symbolizes deaths approach and each chime at the hourly intervals demonstrates life passing by. As life goes by, death comes closer. Because of the nature of the ebony clock it symbolizes deaths approach on the masqueraders. Due to Poes ingenious use of symbolism in the story, he creates the allegorical message of the inevitability of death and humanitys futile attempts to escape it. While it is natural to have a fear of death, people like Prince Prospero and his followers must come to accept that it will happen. They spend so much time hiding way from the rest of the world so they wouldnt die.

Western Pop Culture free essay sample

Abstract Western pop culture has been a phenomenon that it has influenced every aspect of society. In this paper I looked into how it has affected a third world country such as the Philippines, how pop culture has changed the country and its people. I find that some of the changes were for the better and some changes had a negative impact. Influences of Western Pop Culture Culture and traditions are significant in countries like Philippines, which has always cherished its rich heritage and it is quite well known for its worldwide. Philippines have slowly been losing their heritage and traditions in favor of western pop culture. The â€Å"West† has been a dominating force in the world since the conclusion of World War 2. Today its influences have become a sort of pop culture phenomenon in developing countries such as the Philippines. Western pop culture have influence almost every aspect of the country, from how we communicate, to how we listen and create music, watch and produce film and television, our fashion and our self-image, to how we even package our goods. We will write a custom essay sample on Western Pop Culture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several aspects of the western pop culture, some of which have been negative, some of which have had a positive influence, most of which have had some manner of impact and influence in Filipino society. In order to understand how the Philippine culture has been affected by the West in the modern period, it is essential to get a picture of the context of Filipino exposure to the West in earlier periods. A brief history of the Philippines reveals that traditions and cultures of the Philippines are from China. Before the colonial time the Chinese came to the Philippines and traded with the natives peacefully, exchanging Chinese goods with hardwood, pearls, and turtle shells that were valued in China (Miclat, 2000, p. 100). And this is evident according to Miclat (2000) in the â€Å"Traditional Chinese motifs that symbolize imperial power are found in the trade ceramics found in the Philippines. † In the 16th century Spaniards began widespread Christianization of the lowland Filipinos (Miclat, 2000, p. 01). Spain occupied the Philippines for over three centuries. And during that time the country slowly assimilated the customs and traditions of the Spain. When United States bought Philippines from Spain all of the traditions have slowly changed to catch up with the Western countries. The â€Å"West† has a way of living, a style, a culture that has forced its way into most established societies in the modern world. Particularly, western pop culture has had a large impact in the Philippines. Western pop culture is defined as the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred through an informal consensus within the mainstream of any given society (â€Å"Popular Culture,† 2011). The tradition of speaking to someone in person has faded away in modern times especially in the Philippines. Today the influence of western popular culture has greatly enhanced the way we communicate. Instead of traveling or waiting for a letter to arrive. Now, how long we wait is only affected by how fast our connection is. When in the past we use traditional mail and land line, now we have cell phones, e-mail, social networks and Skype. Cell phone users in the Philippines have perfected a way to multi task while on the cell phone. Cell phones are mostly used for texting as a method of communication. People there can actually hold a conversation with a person and text on their cell phone at the same time without looking at the keyboard. Funny thing is I think the Filipinos have the fastest texting fingers. The popularity of social networking in the Philippines can be traced in the Filipinos culture of friends helping friends. For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, and friendship among others (Maderazo, 2007). With the popularity of social networking a lot more Filipinos sign up to stay connected to friends, classmates and families. For example, a lot of Filipino overseas contract wor kers are taking advantage of the social network to stay connected to their families back home in the Philippines to catch up on everyday news and everyday lives of their loved ones that they have left behind. Western popular music has long had a major influence on the world music scene, and the massive appeal of rock music since the worldwide impact of the Beatles and other groups from the 1960s has altered the popular music scene in different regions of the world including third world country such as Philippines. These and other influences have made life in the country very different today. Decades of technological progress has gradually affected local musical and other cultural practices (Craig King, 2002, p. 43). The practice of spontaneous chanting / singing has dramatically declined among Filipino youth (Craig King, 2002, p. 41). When pop music became widespread in the country, young composer then would use the original melody and make it their own by incorporating into local settings and musical practices into the lyrics (Craig King, 2002, p. 50). Because of the influence of the new generation of music many young people taught themselves the guitar. The entertainment industry has also been influenced by the west in a way that more shows in the Philippines are becoming more and more like the show in the west. The entertainment there had also added reality television shows such as â€Å"Big Brother† and â€Å"Ultimate Fighting Champion† just to name a few. Filipino actors and actresses including backup dancers are also dressing themselves sexier and showing more skin to sell their show to the public. In one of the noontime TV shows called â€Å"Wowowee† they always have young girls probably in their late teens dressed in two-piece suits dancing in front of the viewers to draw more attention. The reasons behind these maybe explain by the statement of Jennifer Pozner, in  The Unreal World. She said, â€Å"Viewers may be drawn to reality TV by sort of cinematic schadenfreude, but they continue to tune in because these shows frame their narratives in ways that both reflect and reinforce deeply ingrained societal biases about women, men, love, beauty, class, and race† (Pozner, 2004). With the reality TV shows being accepted and watched by many viewers in the United States, Filipino’s have accepted them as well as a result of catching up on what is in pop-culture. The influence of western fashions in the Philippines is hard to miss (Western, 2011). Fashion has influenced traditional clothing of the Philippines. Philippines were known as one of the more conservative countries in Asia. Filipinos used to wear conservative clothes that show less skin. Long skirts and blouses for women who are more traditional and are perceived as someone who has more self-respect. Women who wore sexy clothing are labeled as prostitute. In the present day most Filipino women wear sexy clothing to show more skin as part of the westernization effect. Dressing sexy has become more accepted as a fashion in our society. As a result of the change in fashion more and more young women and older women start wearing clothes that are not appropriate for their age. But not all traditions has been lost, among men the tradition of wearing â€Å"Barong Tagalog† is still alive and well. It is worn in special occasions such as weddings. Also among the politicians if they want to seem they are for the people they wear the traditional Barong Tagalog. The packaging of food, clothing, crafts, and many other things have been influenced by the west to become easily recognized and inviting. Now a days packaging have become more important than the quality of the product. Up until the last decade or so packaging didn’t really make much of a difference as long as we know that the quality of the product was good. The quality of the product was much more important than the package itself. With the west accepting products from the Philippines traditional packaging had to be redone to make it more presentable. Companies started using non-traditional ingredients and materials to make mass production of food, clothing and crafts faster having an issue of quantity versus quality. For example, longanisa, packaging added the nutritional values on the package. As a result the ingredients were modified, changing the taste of the food that we all grew up eating. The westernization of the Philippines has changed we do things. Many traditions have changed and some have been broken. The flow of change has challenged many of us and only few have managed to keep traditions going, wanting to become westernized has changed the view and the way Filipinos thinks and presents themselves. References Ada Nga-Ting, L. , Gilbert, D. (2004). Locating East Asia in Western Art Music. [Review of the book Locating East Asia in Western Art Music, ed. Y. Uno Everett F. Lau]. Notes, 61(2), 454-456. Retrieved from http://vlib. excelsior. edu/login? url=http://search. ebscohost. com/login. aspx? irect=truedb=a9hAN=16287237site=ehost-livescope=site Craig, T. J. , King, R. (Eds. ). (2002). Global goes local: Popular culture in Asia. Vancouver, BC, CAN: UBC Press. Darling-Wolf, F. (2003). Media, class, and western influence in Japanese womens conceptions of attractiveness. Feminist Media Studies, 3(2), 153-172. doi:10. 1080/1468077032000119290 Davison, R. M. , Vogel, D. R. , Harris, R. W. (2005). The E-Transformation of Wester n China. Communications Of The ACM, 48(4), 62-66. Retrieved from http://vlib. excelsior. edu/login? url=http://search. ebscohost. com/login. aspx? di